The complete fitness & nutrition coaching software
A better coaching experience, for you and your clients.
14-day free trial From $79/month Unlimited coaches and staff
Macro coaching / Training / Transformations / Contest prep / Weight loss
Coaches and clients across
Pono-powered platforms
Everything in one place
Pono is the most powerful and flexible coaching platform.
Create and deliver training plans and programs to exactly match the way you coach. Clients follow their workouts and log sessions in the app, with optional AI-assisted workout modification and creation.
Create nutrition plans or targets. Clients log in the app with a super easy AI-assisted photo and voice logging, alongside barcodes, quick repeat and much more. Clients and coaches can monitor progress with detailed insights and trends.
Learn moreCoaches see each client’s training, nutrition, check-ins, habits, progress, communication, full history, activity and more, in one intuitive screen — customized however you want it, together with PonoAI insights to help you offer better coaching.
Clients answer with whatever questions you want to ask, then the admin presents their check-in responses with everything in one place — training, nutrition, habits, progress, communication and more. PonoAI can help clients answer easier, and help you review quicker and much more accurately with deep insights, predictions and recommendations.
Set goals on whatever schedule you want to help your clients build consistency, including one-tap and even automated logging, reminders and more.
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Website and app messaging, quick chat, emails, in-app notifications and pre-scheduled campaigns. Delivered to individual clients or to larger groups.
Let clients log any type of progress that you or they want. Choose from a library of suggestions or create a totally custom metric to track.
Accept one-off payments or recurring subscriptions on website and in-app. With free trials or introductory offers, promo codes, multi currencies, abandoned cart recovery, credits and more.
Give your clients a place to connect and support each other or with coaches. With different spaces, reactions, sharing and more.
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Let clients book any type of appointment on the website or in the app. Auto-sync with Google Calendar and Meet, allow changes, cancellations, auto-reminders and more.
Ask any questions and collect the feedback you need, such as intake questionnaires, waivers with signature, feedback forms etc.
Share useful resources, deliver courses in your client app, publish blogs and articles, or build a library with files and folders of useful content, organized for your clients and team.
Put your clients through any type of program. Automatically give them what they need, and trigger whatever should happen, on the exact schedule that you want. Optionally allow one-click program changes, and offer an easy way for past clients to get going again.
Put new clients through a quick onboarding, then automatically set up their account and deliver a fully customized experience based on exactly what they need. Client and coach are perfectly set up, right from the start.
Give coaches and staff permission to do exactly what you want them to. Easily (automatically) assign clients to the correct coach, move clients from coach to coach, manage schedules and away time and more.
Give different types of client a completely different experience via the groups, and set up even the most complex workflows with just a few clicks. Send notifications to clients and coaches when anything happens or needs attention.
See your entire business at a glance — everything you need to know, plus exactly whatever you want to specifically focus on.
See how every area of your business is performing, with coaching, sales, and activity reports and analytics.
Create beautiful web pages with a quick PonoAI prompt. Add lead capture popups and free app and website experiences to attract new clients.
Let clients refer other clients, in return for commission or rewards. You can track every referral, see what's working, pay out commission and more.
A powerful project management feature that you can view as a list, board, calendar or timeline. For simple to-dos or complex multi-phase projects. Team members can communicate with each other directly in the admin via team chat.
Let clients, coaches and staff ask for help from the app, website or admin. You can almost totally eliminate your support work by letting PonoAI automatically reply — and will flag the ticket instead only if anything requires your individual attention.
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Pay a fixed salary and/or a percentage commission. Set different payroll options for any of your offers, pre-schedule payroll changes, move clients temporarily to a different coach and more.
You don't have to settle for a software that runs the way someone else thinks it should! Pono comes pre-configured the way we think you'll want it. But you can go into the admin settings screens any time and customize pretty much anything that you can imagine, to make things work exactly the way that YOU want them to.
Everything connected
01 / Client onboarding
Connect your offers, payments and intake with the coaching you deliver. Set up the forms, content and follow-up for each type of client, so they start with the right information and know what to do next.
Explore onboarding & business tools
02 / The client experience
Give clients one place to follow their training, log food, complete check-ins and talk to you. Their plans, targets, habits and resources sit alongside the support you provide, in an experience that feels like your business.
Explore nutrition tracking
03 / Coaching Snapshots
Review check-ins alongside training, nutrition, progress and conversations. Compare periods, look back through their history and open the detail behind a change. Coaching Snapshots bring that context into your assessment, with PonoAI summaries and answers grounded in the client’s history.
04 / Coaching with PonoAI
Use the client’s progress and history to decide what to change. PonoAI helps you review patterns, connect relevant information and prepare feedback in your voice. Update training, nutrition targets or the next conversation, with your coaching methods and judgment guiding the process.
05 / Business and team oversight
See client activity, coach responsiveness and business performance together. Review overdue check-ins, response times, coach capacity and retention, alongside your payments and operations. Whether you coach on your own or manage a team, you can see where to focus.
PonoAI
AI is everywhere. But you don't just want a gimmick, you want the full power of AI, doing the right things in the right places.
Every coach sees the connected picture they need to make better decisions, with PonoAI insights, recommendations and predictions.
Clients can log training and nutrition must quicker, create one off workouts, meal plans, shopping lists, and get instant answers and in-depth analysis.
PonoAI can summarize, create drafts, make updates and even create new content. The parts that require human judgment remain while the rest is automated.
Connect your Pono platform via MCP to the AI assistants your team already use, such as ChatGPT, Claude or Gemini. Analyze data, make changes, and run advanced reports directly from your favorite AI chat.
PonoAI can follow your own coaching blueprints, methods, content, data permissions and tone. Above all, you can turn capabilities on where they add value, limit them where they do not, and choose the correct level of human review for each workflow.
Your brand, everywhere
Launch a completely individual branded experience across web, iOS and Android. From the first welcome, your clients will see your own logo, colors, content, offers and everything else so it really feels yours.
Full white label apps are available. Check our custom development page if you're looking for something even more customized.
Built to scale
Pono has been creating business software since 1997, and powering fitness and nutrition coaching businesses of all sizes since 2011.
Since 2019, we’ve helped Macros Inc. bring its coaching and business into one powerful platform. Client apps, check-ins, nutrition, training, messaging, payments, reporting, workflows and more — all built around the way their team works.
Explore our custom development workCoaches and clients across
Pono-powered platforms
Pono coaching platform
Choose the number of active clients. Every plan includes the core coaching and business features, with unlimited coaches and staff.
For training, nutrition, macro coaching, weight loss, transformations and contest prep.
or $790 billed annually
No setup fees. Change or cancel before your next billing period.
Limited-time offer · September 2026
Start your trial by September 30th and get a free 1-on-1 video call to help you get everything set up perfectly.
We'll send you a link to book your free call as soon as your trial has ended and your subscription has started.
Your call. Your priorities.
We can answer any questions, look at what features would be beneficial, share screens, and give you practical help for getting the most out of Pono.
We can help you automate your onboarding, forms, reminders, and set things up so that it works exactly the way that you want it to.
We can help importing your existing data or automating the process of getting your existing clients into Pono.
Not sure which plan you need? Book a free demo and we’ll help.
The ultimate fitness & nutrition coaching platform
Try the complete platform free for 14 days. If you would like to chat first then book a demo and we can talk through your business, and how Pono can help you.
Frequently asked questions
If you have any questions that are not listed here then click the button below to contact us. Or book a demo and we can video chat and answer all your questions.
Choose the number of clients that you need above then click the button to start your free trial. Your 14-day trial begins after checkout and you'll receive your invitation and setup information immediately.
An active client is someone you are currently coaching — for example, they are logging workouts or nutrition, following your plans in the app, submitting check-ins, following an active program or messaging you.
Archived clients can still view previous data but do not count towards the client limit while they are inactive.
Every plan includes the complete Pono coaching platform, unlimited coaches and staff, your website, iOS and Android client apps, hosting, storage, email delivery and future Pono updates.
No. You pay your Pono subscription, your clients pay nothing extra to access your website and apps — they only pay you whatever you charge for your coaching services.
Yes. Connect Stripe and accept payments directly through your Pono platform. Pono does not add transaction fees, so you only pay the normal Stripe charges.
PayPal and Authorize.Net are also supported.
No. You can launch immediately on a ponoapp.com subdomain (something like example.ponoapp.com). You can connect your own domain any time later if you want to.
Pono can run your complete website (something like example.com). Or you can keep your existing frontend website and let Pono power only your client portal and members (something like portal.example.com, or members.example.com).
No, every Pono plan includes unlimited coaches and staff and they do not count towards your client limit. Pono has supported many companies with over 100+ coaches and staff.
Yes. There are no long-term contracts so you can change client levels up or down as your business evolves, or just cancel before your next billing period. Annual billing gives you two months free.
Pono includes an extensive help system inside the admin, demo videos, as well as support by email.
We also offer one-off video calls, onboarding help and assisted setup, as well as more intensive ongoing support.
Absolutely! Please contact us about what you use now, and we'll help you find the safest and easiest way to bring your clients, content and workflows into Pono.
Pono is very extensively customizable. But if you want something beyond the existing features, we also offer custom development. You can book a free call to talk through what you want to build and how it would work.
