Custom Software Development • Training + Nutrition + HYROX/hybrid
Work with Pono's specialist development team for one focused project or an ongoing product. We can build fast and at low cost on top of the existing Pono platform, or create a complete system that you fully own.
If the feature already exists in Pono, we can reach in and use it. If it doesn’t, we’ve probably built something similar and already know how to do it well.
Fitness and nutrition coaching
HYROX, hybrid performance and wearable data
Any type of online coaching
Apps, websites, integrations and PonoAI
Business operations, workflows and automations
What we build
We have already built the systems behind modern coaching, fitness, nutrition and performance businesses—from branded apps and programming to payments, websites, operations and PonoAI. If the right feature already exists, we can adapt it. If it needs to be built, we know how to do it quickly and optimally.
Powerful coaching platform
Everything needed to deliver training, nutrition, accountability and a completely branded client experience.
Advanced performance tools
Coaching tools for understanding readiness, testing, movement and race results.
Powerful business tools
The connected systems your team needs to sell, deliver, communicate and grow efficiently — all in one place.
Cutting edge AI that you control
Connected intelligence that helps coaches work faster and understand clients better, and gives clients powerful tools that they will love. All with the right level of human control.
Selected businesses powered by our work
01 Pono-powered custom development
Get a branded coaching app and website with everything that Pono already has plus whatever individual features and functionality you want. You get exactly what you need, fast, without paying to recreate the core features that already exist.
Pono-powered
We can adjust an existing feature, create a new one, build an intricate workflow or integration, redesign things, or even substantially reshape the experience. On web, iOS, Android and more.
You always own your business data, brand assets and content. Pono owns the platform itself, your Pono subscription gives continued access and operation to anything that we have built for you.
02 Client-owned custom development
A completely independent app, website or software platform built specifically for your business, exactly the way you want it. You receive the finished system, source code and documentation.
After project completion we can host and maintain things for you, or you can hand it to any development team (or handle everything yourself).
iOS • iPadOS • WatchOS • MacOS • Android
From an app focused on one area, all the way to a complete coaching product with the exact combination of training, nutrition, habits, check-ins, messaging, challenges, AI, wearable data, admin and anything else that you need.
Web product
From a public website to a complete browser-based coaching platform, member portal, backend and admin, reporting and analysis system, operational workflow or whatever you need.
If you need something really fast
A focused website, web application, or mobile app, typically for one chosen platform — for example, iOS or Android — with the essential backend and administration required for its core journey. App Store submission can be included although approval timing is controlled by Apple or Google. We can build powerful software pretty quickly! Day 1 begins after the scope is approved, the deposit is paid, and any prerequisites (such as access or required data or decisions) is ready.
Add on to what you already have
We can integrate PonoAI into your existing product, create the backend behind an existing frontend, or build standalone APIs, third-party integrations, administration, automation and reporting.
Planning & validation
Build the starting point to help you with planning or discovery, or a polished demo that you can present to your team or to investors.
Product planning
When you know what you want, and need an expert technical direction, realistic scope and a clear next step. You'll receive a plan with recommended direction and feature priorities, a Pono-powered vs you-own-it comparison, the technical approach and delivery phases, timeline and budget. The full $995 is credited toward a qualifying project of $5,000 or more when started within 30 days of blueprint delivery.
Detailed discovery
For a larger or less-defined product that needs in-depth exploration. You'll receive discovery, detailed requirements, recommended user journeys and workflows, architecture, data and integration planning, and a phased production roadmap and build specification. Part of the cost can be credited if this leads to a build project.
Product validation
For testing a concept, demonstrating the core experience, or showing investors something more convincing than just a slide presentation. You receive a high quality interactive prototype or focused working demo, the core user journey and most important screens, presentation-ready polish and clear recommendations for the production build. Part of the cost can be credited if this leads to a build project.
Built at AI speed
AI-assisted development lets our team move from concept to tested software many times faster than was possible even just a few months ago. That speed compounds across design, engineering, testing and iteration — so you see a working product sooner and your budget reaches further.
AI accelerates the work, but experienced US-based software engineers still make all the decisions.
Turn ideas into real screens, workflows and working prototypes quickly.
Develop product logic, integrations and complex workflows in parallel.
Use many more iteration cycles for in-depth testing, reliability and polish before launch.
A far superior product and development process in less time and budget.
Selected case studies
From a completely custom HYROX and hybrid performance ecosystem, to a deeply specialized DNA lab analysis and report workflow, to a global online coaching business — we can shape Pono around exactly how you want your business to work.
Performance coaching + analysis
Warrior Performance Lab builds on Pono’s foundation with a totally individual web, iPhone, Android and wearable experience for training, nutrition, performance testing, biometric movement analysis, race readiness, race result analysis and more.
Genetic Testing for Personalized Nutrition
Since 2018, Pono has been powering Nutrigenomix with a fully custom system supporting DNA sample workflows, laboratory-result processing, personalized report generation, secure delivery and communication and automated workflows.
Global fitness + nutrition coaching
Macros Inc. is a large, global coaching company that has helped more than 40,000 clients. Since 2019, Pono has been helping them at every step of the way — with a client web portal, iOS and Android apps, payment processing and onboarding, check-ins, messaging, progress tracking, custom reporting, PonoAI, and powerful workflows and connections.
Start with a no-commitment conversation
Book a zero commitment free consult with one of our team. Tell us what you want to create, improve or connect. We’ll talk through what you need, the scope, timeline and budget, and recommend the best approach.
