Training
Create and deliver training plans and programs to exactly match the way you coach. Clients follow their workouts and log sessions in the app, with optional AI-assisted workout modification and creation.
The complete contest prep coaching software
The operating system for serious
contest prep coaching
A better coaching experience, for you and your clients.
14-day free trial From $79/month Unlimited coaches and staff
Improvement season / Contest prep / Peak week / Post-show / Posing coaching
100,000+
Coaches and clients across
Pono-powered platforms
Everything in one place
Check-ins, progress photos, nutrition, training and so much more, working exactly how you want it to.
Pono is the most powerful and flexible coaching platform.
Weekly check-ins
Build check-ins around the way your team coaches. Clients can submit photos, measurements, nutrition adherence, cardio, training, recovery, posing videos and anything else you need. Coaches review everything from one connected screen.
Progress photos and comparisons
Track changes across the full prep with dated photos, measurements and progress history. Compare photos side by side or with an adjustable overlay so coaches can assess progress clearly and consistently.
Coach/client dashboard
Coaches see each client's check-ins, progress photos, nutrition, cardio, training, recovery, posing feedback, communication, full history and everything else, in one intuitive screen — customized however you want it, together with PonoAI insights to help you offer better coaching.
Nutrition
Create nutrition plans or targets. Clients log in the app with a super easy AI-assisted photo and voice logging, alongside barcodes, quick repeat and much more. Clients and coaches can monitor progress with detailed insights and trends.
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Client communication
Website and app messaging, quick chat, emails, in-app notifications and pre-scheduled campaigns. Delivered to individual clients or to larger groups.
Shows and competitions
Keep NPC, IFBB and other shows in one place. Clients can share their plans in the app or on your website, while coaches see who is interested, targeting or registered, along with divisions and notes.
Habits
Set goals on whatever schedule you want to help your clients build consistency, including one-tap and even automated logging, reminders and more.
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Payments and offers
Accept one-off payments or recurring subscriptions on website and in-app. With free trials or introductory offers, promo codes, multi currencies, abandoned cart recovery, credits and more.
Community
Give your clients a place to connect and support each other or with coaches. With different spaces, reactions, sharing and more.
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Calendar and scheduling
Let clients book any type of appointment on the website or in the app. Auto-sync with Google Calendar and Meet, allow changes, cancellations, auto-reminders and more.
Forms and questionnaires
Ask any questions and collect the feedback you need, such as intake questionnaires, waivers with signature, feedback forms etc.
Resources, courses and more
Share useful resources, deliver courses in your client app, publish blogs and articles, or build a library with files and folders of useful content, organized for your clients and team.
Programs
Put your clients through any type of program. Automatically give them what they need, and trigger whatever should happen, on the exact schedule that you want. Optionally allow one-click program changes, and offer an easy way for past clients to get going again.
Onboarding
Put new clients through a quick onboarding, then automatically set up their account and deliver a fully customized experience based on exactly what they need. Client and coach are perfectly set up, right from the start.
Coaches and staff
Give coaches and staff permission to do exactly what you want them to. Easily (automatically) assign clients to the correct coach, move clients from coach to coach, manage schedules and away time and more.
Automations and reminders
Give different types of client a completely different experience via the groups, and set up even the most complex workflows with just a few clicks. Send notifications to clients and coaches when anything happens or needs attention.
Admin dashboard
See your entire business at a glance — everything you need to know, plus exactly whatever you want to specifically focus on.
Reporting
See how every area of your business is performing, with coaching, sales, and activity reports and analytics.
Website and lead capture
Create beautiful web pages with a quick PonoAI prompt. Add lead capture popups and free app and website experiences to attract new clients.
Referrals
Let clients refer other clients, in return for commission or rewards. You can track every referral, see what's working, pay out commission and more.
Projects and team work
A powerful project management feature that you can view as a list, board, calendar or timeline. For simple to-dos or complex multi-phase projects. Team members can communicate with each other directly in the admin via team chat.
Support tickets
Let clients, coaches and staff ask for help from the app, website or admin. You can almost totally eliminate your support work by letting PonoAI automatically reply — and will flag the ticket instead only if anything requires your individual attention.
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Payroll and commissions
Pay a fixed salary and/or a percentage commission. Set different payroll options for any of your offers, pre-schedule payroll changes, move clients temporarily to a different coach and more.
Endlessly customizable
You don't have to settle for a software that runs the way someone else thinks it should! Pono comes pre-configured the way we think you'll want it. But you can go into the admin settings screens any time and customize pretty much anything that you can imagine, to make things work exactly the way that YOU want them to.
Everything connected
Coach your clients and run your entire business
in one place.
01 / Client onboarding
Simple sign-up and onboarding
With a few clicks you can set up your offers, payments and onboarding flows with intake forms, waivers, physique assessments and anything else you need. Capture each client’s division, show date, current phase and goals, then guide them through every next step with automatic reminders when something is missing.
02 / For your clients
An experience your clients will love
Everything is in one place for your clients. They can follow training, log nutrition, cardio, steps and recovery, complete check-ins, upload progress photos and posing videos, talk to their coach and more. Everything they need is in the easy-to-use apps and website account dashboard, styled to match your business and brand.
03 / For your coaches
Every tool your coaches need, in one place
Coaches are guided through their workday with notifications for everything that needs attention. Each client’s current and previous check-ins, progress photos, nutrition adherence, cardio, training, recovery, measurements, posing videos and full history are presented in one place, with deeper detail just a click away.
04 / PonoAI
AI, exactly where you want it
PonoAI can bring check-in responses, previous trends, adherence, recovery and progress into a clearer coach review, highlighting patterns that would otherwise take much longer to find. It can summarize, prepare drafts and help with approved updates, while your coaching methods and judgment guide every decision.
05 / Running your business with Pono
Powerful business tools
See deep insights into client activity, coach workload and how your business is evolving. PonoAI intelligence shows opportunities and anything that needs attention. Whether you coach on your own or manage a large contest prep team, you can see exactly where to focus.
PonoAI
AI-enhanced
human coaching.
Contest prep rewards context and consistency. PonoAI helps your team connect the information that matters, while your coaches remain in control of every decision.
Check-in intelligence
Every coach sees the connected picture they need to make better decisions, with PonoAI insights, recommendations and predictions.
A better client experience
Clients can log training and nutrition must quicker, create one off workouts, meal plans, shopping lists, and get instant answers and in-depth analysis.
Automation and helpers
PonoAI can summarize, create drafts, make updates and even create new content. The parts that require human judgment remain while the rest is automated.
Pono MCP
Connect your Pono platform via MCP to the AI assistants your team already use, such as ChatGPT, Claude or Gemini. Analyze data, make changes, and run advanced reports directly from your favorite AI chat.
You are always in charge
PonoAI can follow your own coaching blueprints, methods, content, data permissions and tone. You can turn capabilities on where they add value, limit them where they do not, and choose the correct level of human review for each workflow.
Your brand, everywhere
Everything looks and feels like
your business.
Launch a completely individual branded experience across web, iOS and Android. From the first welcome, your clients will see your own logo, colors, content, offers and everything else so it really feels yours.
Full white label apps are available. Check our custom development page if you're looking for something even more customized.
Built to scale
A few clients, or thousands, Pono is built to grow with you.
Pono has been creating business software since 1997, and powering coaching businesses of all sizes since 2011.
Contest prep coaching
Established teams
built around Pono.
Team Elite Physique, Bombshell Fitness and many other contest prep coaches and companies use Pono to bring coaching and business operations into one connected platform. Check-ins, progress tracking, nutrition, training, messaging, payments, reporting, workflows and more — running exactly the way they want to work.
Book a demo100,000+
Coaches and clients across
Pono-powered platforms
Pono contest prep coaching platform
The complete platform.
Everything you need to operate and grow.
Choose the number of active clients. Every plan includes the core coaching and business features, with unlimited coaches and staff.
Pono contest prep coaching platform
For contest prep teams managing improvement season, prep, peak week, post-show and ongoing coaching.
$79per month
or $790 billed annually
- Every core coaching and business feature
- Unlimited coaches and staff
- Your website and client apps
- Hosting, storage and future updates
- Custom-branded white-label apps
- Priority support and onboarding help
- Individual customizations
No setup fees. Change or cancel before your next billing period.
Limited-time offer · September + October 2026
A free 30-minute
video call to get started.
Start your trial by October 31st and get a free 1-on-1 video call to help you get everything set up perfectly.
We'll send you a link to book your free call when you start your trial.
Whatever you need help with
Questions & walkthroughs
We can answer any questions, look at what features would be beneficial, share screens, and give you practical help for getting the most out of Pono.
Setup & workflows
We can help you automate your onboarding, forms, reminders, and set things up so that it works exactly the way that you want it to.
Moving from another platform
We can help importing your existing data or automating the process of getting your existing clients into Pono.
Not sure which plan you need? Book a free demo and we’ll help.
The complete contest prep coaching platform
Run your entire online business with Pono.
Try the complete platform free for 14 days. If you would like to chat first then book a demo and we can talk through your contest prep business, and how Pono can help you.
Frequently asked questions
Questions
about Pono?
If you have any questions that are not listed here then click the button below to contact us. Or book a demo and we can video chat and answer all your questions.
How do I start my free trial?
Choose the number of clients that you need above then click the button to start your free trial. Your 14-day trial begins after checkout and you'll receive your invitation and setup information immediately.
What does “active clients” mean?
An active client is someone you are currently coaching — for example, they are logging workouts or nutrition, following your plans in the app, submitting check-ins, following an active program or messaging you.
Archived clients can still view previous data but do not count towards the client limit while they are inactive.
Which features are included?
Every plan includes the complete Pono coaching platform, unlimited coaches and staff, your website, iOS and Android client apps, hosting, storage, email delivery and future Pono updates.
Do my clients pay anything to use Pono?
No. You pay your Pono subscription, your clients pay nothing extra to access your website and apps — they only pay you whatever you charge for your coaching services.
Can I take client payments through Pono?
Yes. Connect Stripe and accept payments directly through your Pono platform. Pono does not add transaction fees, so you only pay the normal Stripe charges.
PayPal and Authorize.Net are also supported.
Do I need an existing website or domain?
No. You can launch immediately on a ponoapp.com subdomain (something like example.ponoapp.com). You can connect your own domain any time later if you want to.
Pono can run your complete website (something like example.com). Or you can keep your existing frontend website and let Pono power only your client portal and members (something like portal.example.com, or members.example.com).
Is there any limit to the number of coaches and staff members?
No, every Pono plan includes unlimited coaches and staff and they do not count towards your client limit. Pono has supported many companies with over 100+ coaches and staff.
Can I change or cancel my plan?
Yes. There are no long-term contracts so you can change client levels up or down as your business evolves, or just cancel before your next billing period. Annual billing gives you two months free.
What support is available?
Pono includes an extensive help system inside the admin, demo videos, as well as support by email.
We also offer one-off video calls, onboarding help and assisted setup, as well as more intensive ongoing support.
Can I move from another coaching platform?
Absolutely! Please contact us about what you use now, and we'll help you find the safest and easiest way to bring your clients, content and workflows into Pono.
What if I need something more individual?
Pono is very extensively customizable. But if you want something beyond the existing features, we also offer custom development. You can book a free call to talk through what you want to build and how it would work.