Check-ins
Collect structured feedback, progress, photos, logs, habits, and notes.
High-performance fitness & nutrition coaching software
Run serious fitness & nutrition coaching on one connected platform
Check-ins, training, nutrition, automations, branded website + iOS/Android apps, payments, and everything else you need to run a serious coaching business exactly how you want to — all in one place.
The operating system for serious fitness & nutrition coaching
Everything professional coaching teams need
All of the core systems that serious coaching businesses would normally piece together — combined into one, powerful platform. Pono gives you everything you need when you’re building a coaching company, customizable to work exactly the way that you want it to.
Training
Programs, workout delivery, logging, and progress tracking.
Nutrition
Plans, one-tap logging, targets and adherence.
Scheduling
Bookings, coach calendars, and availability with Google Calendar and Meet integration.
Community
Built-in community with groups, chats, posts, likes, and comments.
Habits
Daily habits with streaks, reminders, and progress tracking.
Automations
Onboarding, reminders, follow-ups, and powerful workflow logic.
Branded website + apps
Your website, plus iOS and Android app, all under one system and looking the way that you want.
PonoAI
Cutting edge intelligence across check-ins, training, nutrition, activity, and more.
100+ reports
See everything that's going on with your clients, coaches, activity, sales, and business performance.
Over 100,000 coaches & clients use Pono
Creating business software since 1997
Trusted by solo coaches, teams of 5–20 coaches, and brands managing 10,000+ clients.
Proven across fitness & nutrition coaching, macro coaching, hybrid, HYROX and more.
Completely customizable
Check-ins that work exactly how you want them to
Gather feedback on whatever you want, and on the exact schedule that you want. Health data (steps, weight, activity, macros etc) cam sync in automatically. Easily organize into different journals, such as measurements, questions, weigh-ins, photos, notes and anything else you want to track.
Client Intelligence
PonoAI summarizes the entire client's history so that you're up to date on everything within a few seconds of looking at the client's account.
Everything in one place
When you want to drill deeper you'll see the client's entire history with everything on one screen.
Limitlessly customizable
Pono comes with the check-ins already set up the way you'll probably want them. But as with everything in Pono, you can customize things to get it working exactly the way that you want it.
Coaching delivery
Everything in one place
Pono is the most feature packed coaching platform you can find. Every feature that you need, now and as you grow, is built in to the website and apps.
Training
Easily create and update programs, clients can log their workouts or generate one-off instant sessions, and you'll clearly see what they have done.
Nutrition
Integrated nutrition logger with food, drinks, supplements, one-tap photo logging that your clients will love, easy repeat meals, fasting and much more.
Habits
Quickly assign habits, as a one-off or fully automatically, and let your clients log their adherence with one tap in the apps.
Communication
Messages, live chat, email, community and in-app notifications to keep clients connected.
Scheduling
Let clients book a time for video chats or events. Pono will automatically send reminders, let them reschedule, and sync with Google Calendar and Meet.
Any type of content
Give your clients resources, courses and other content. All delivered automatically, on the schedule that you want.
Automate everything you want to
Powerful automations, simple setup
Create onboarding, reminders, follow-ups, delivery flows and even the most complex and powerful workflows with just a few clicks.
Onboarding
Elegant app onboarding questions, forms to fill out, waivers to sign and all other setup steps. Everything triggers when a client signs up and leads to them getting the exact experience you want, fully automatically.
Reminders
Automated notifications for new plans and content, and reminders and prompts when something needs doing or a payment fails. Pono ensures that clients and coaches never miss the next step.
Workflow wizard
Pono has always been powerful, but now the new workflow wizard lets you use that power with just a few clicks. Nothing to learn, just tell the workflow wizard how you want things to run and it will set it all up for you.
Groups
Give your clients the exact experience that you want. Groups ensure that different types of clients, as they move through their programs, get the correct experience at every point along the way.
Branded experience
Your website, app, and client experience all match your brand
The iOS and Android apps have your logo, colors, welcome screens, and perfectly match your brand. You can keep your existing website, or launch a branded website in a completely individual design. So your offers, client experience, and everything else feels like your business, not rented software.
Website
Your public front-end website and client portal are styled to exactly match your brand. The website builder wizard lets you create beautiful pages in a few clicks, or you can import ready HTML files and they integrate perfectly.
If you prefer to keep your current website then you can let Pono power the portal and members pages.
iOS app
A polished client app experience with all of the features, simplicity and intuitive use that your clients will love.
Android app
Android users don't need to feel left out, everything that is on iOS is now also available on Android.
Reporting + intelligence
AI enhanced human coaching
PonoAI gives you instant intelligence across clients, coaches, operations, activity, progress, sales, and retention.
Ask Pono anything
Ask which clients need attention, what changed this week, where adherence is slipping, which coaches are overloaded, or what is driving revenue and retention.
Client intelligence
Get fast summaries across check-ins, training, nutrition, activity, goals, forms, notes, progress photos, and client history before every coaching decision.
Draft the next action
Prepare check-in feedback, client messages, progress reports, support replies, community posts, and team tasks from the context already inside Pono.
Human-controlled AI
AI should make great coaching teams faster, not replace them. Pono is focused on permission-aware assistance, clear review steps, and coach-led execution.
100+ reports
Coaching, activity, sales, retention, and team analytics stay connected in one place, with AI making the insights easier to find and act on.
Business-wide visibility
See clients, coaches, programs, challenges, communities, activity, sales, and operations together, then use AI to turn that visibility into better decisions.
Powerful business features
Run the business side in the same system
Payments, subscriptions, feedback forms, payroll, staff roles, lead capture, and internal tools all stay connected.
Payments
Billing, subscriptions, trials, setup fees, promo codes and more.
Payroll
Coach payouts and staff compensation, with commission rates and fixed pay.
Forms, questionnaires and waivers
Collect what you need before and during coaching.
Teams + roles
Give coaches and staff the right access and visibility.
Lead capture
Bring new prospects into the same system you coach and sell from.
Why teams move to Pono
More features, more depth, more connections and more room to grow
Whether you are a solo coach, a multi-coach team, or a larger brand, Pono gives you the breadth that serious coaching businesses need in one connected platform.
✓PonoAI intelligence
✓Client check-ins
✓Messaging & live chat
✓Community
✓Training plans & logging
✓Nutrition plans & tracking
✓Habits
✓Website + branded apps
✓Onboarding, automations & workflows
✓Sales & payments
✓Calendar, scheduling & appointments
✓Forms, questionnaires & waivers
✓Resources
✓Courses
✓Program management
✓Payroll & business ops
✓Lead generation
✓100+ reports & analytics
✓Connect to Hubspot & Zapier
✓Connect to Active Campaign, Kit, MailChimp & Sender
✓Endlessly customizable
✓Expandable with individual development
✓Room to grow
How to get started
Try Pono now
Start your free trial and experience serious coaching software on one connected platform — branded portal + apps with all features, PonoAI intelligence and more.
Pro
Great for solo coaches and small groups getting started.
$79
per month or $790 annually
Start free trial- Up to 20 active clients
- All features, including PonoAI
- Unlimited coaches and staff
- Website + iOS & Android apps
- Your logo and colors in the app
- Hosting, storage, and email included
- 14-day free trial
Growth
For growing teams that want more room to scale.
$149
per month or $1,490 annually
Start free trial- Up to 50 active clients
- All features, including PonoAI
- Unlimited coaches and staff
- Website + iOS & Android apps
- Your logo and colors in the app
- Hosting, storage, and email included
- 14-day free trial
Enterprise
For large brands or those needing deeper white-labeling and custom development.
Talk to us- Unlimited active clients
- All features, including PonoAI
- Unlimited coaches and staff
- Website + iOS & Android apps
- Custom branded, white-label apps
- Priority support + onboarding help
- Custom development
01
Start your trial
Click below and create your account in a few seconds.
02
Customize for your brand
Add your logo and colors. Choose from pre-built feature setup options or easily add your own.
03
Create an offer
Set up the coaching product you want to sell.
04
Preview it live
Invite yourself or a sample client to see the flow working.
05
Within 10 minutes...
we are pretty sure that you'll love it!
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Frequently asked questions
A few quick answers about pricing, setup, support, and scaling with Pono.
How can I start my free trial?
Click the "Start free trial" button above to begin your 14-day trial, complete checkout, and you'll receive an invitation within a few seconds with everything you need to get started. You can move up or down any time between plans as your business evolves. You can cancel your trial any time up to 24 hours before the end of the trial and pay nothing.
What does “active clients” mean?
An active client is someone you are currently coaching — for example, they are submitting check-ins, following an active program, or messaging with you inside the platform. Archived clients can still sign in to view previous data, but they are not counted while inactive.
Do my clients have to pay for Pono?
No. You pay your Pono subscription but your clients pay nothing extra to use the website and apps. They only pay to you whatever you charge them for your services.
Which features are included?
Every plan includes the full Pono platform with every single feature, including PonoAI, as well as website and iOS & Android apps. The different plans simply determine how many active clients you can have at any one time. The 500 client plan includes full white labeling for the apps. The Enterprise plan is for those looking for deeper white-labeling as well as custom development.
Do I need to already have a website or domain?
No, you can launch your Pono platform immediately on a ponoapp.com subdomain — for example mysite.ponoapp.com. You can connect your own custom domain any time later. You can use Pono for your full website, or you can keep your current website frontend and let Pono power the portal and members area (in something like portal.yourwebsite.com, or clients.yourwebsite.com).
Can I process my client's payments through Pono?
Yes. Simply connect Stripe, Pono does not add transaction fees so you only pay your payment processor’s own charges. PayPal and Authorize.Net are also supported.
What about hosting, storage, email, and future updates?
Hosting, storage, client email delivery and all future Pono updates are included with your plan. If you need much higher limits or enterprise-level requirements, upgrades are available.
Can I change or cancel any time?
Yes. There are no long-term contracts, after the initial trial period you can cancel any time up to 48 hours before the end of any billing period. You can change plans any time as your business grows. Annual billing lowers the cost, giving you two months free on all plans.
What support options are available when I need help?
We have an extensive support system directly within the Pono admin. On any page just click the Help button and it explains everything that you need to do. You can of course also email us any time. Beyond that, we also offer one-off video chats as well as assisted setup options and more extensive individual support. Please contact us for more information.