Coaching software
Run your coaching business
Pono is the most feature-packed and powerful coaching software, with check-ins, training, nutrition, communication, payments, automations, reporting, branded apps and more — all in one system.
High-performance fitness + nutrition coaching software
Run serious coaching on one connected platform
Check-ins, training, nutrition, automations, branded website + iOS/Android apps, payments, and everything else you need to run a serious coaching business exactly how you want to — all in one place.
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Two ways to work with Pono
Choose the path that fits what you need — the full coaching platform, or custom development to build anything you want.
Software for fitness and nutrition
Build a custom product
Work with us to build a completely individual branded app, portal, website, or AI-powered product on top of Pono’s proven coaching OS.
Coaching platform
Everything serious coaching teams need
All of the core systems that serious coaching businesses would normally piece together — combined into one, powerful platform. Everything is completely customizable to work the way that you want it to.
Check-ins
Collect structured feedback, progress, photos, logs, habits, and notes.
Training
Programs, workout delivery, logging, and progress tracking.
Nutrition
Plans, one-tap logging, targets and adherence.
Scheduling
Bookings, coach calendars, and availability with Google Calendar and Meet integration.
Community
Built-in community with groups, chats, posts, likes, and comments.
Habits
Daily habits with streaks, reminders, and progress tracking.
Automations
Onboarding, reminders, follow-ups, and powerful workflow logic.
Branded website + apps
Your website, plus iOS and Android app, all under one system and looking the way that you want.
PonoAI
Cutting edge intelligence across check-ins, training, nutrition, activity, and more.
100+ reports
See clients, coaches, activity, sales, and business performance.
Over 100,000 coaches & clients use Pono
Creating business software since 1997
Trusted by solo coaches, teams of 5–20 coaches, and brands managing 10,000+ clients.
Proven across fitness & nutrition coaching, macro coaching, hybrid, HYROX® and more.
Most-used feature
Check-ins built for real coaching
Gather feedback on whatever schedule you want. With food logs, measurements, health data (steps, weight etc), habits, questions, photos, notes and anything else you want to track.
Client Intelligence
PonoAI summarizes the entire client's history so that you're up to date on everything within a few seconds of looking at the client's account.
Everything in one place
When you want to drill deeper you'll see the client's entire history with everything on one screen.
Limitlessly customizable
Pono comes with the check-ins already set up the way you'll probably want them. But you can customize everything as deeply as you want, to get it working exactly the way that you want it.
Coaching delivery
Training, nutrition, and communication stay together
Pono gives the best of everything, all in one place.
Training
Create programs, log workouts, and track progress.
Nutrition
With one tap logging that your clients will love.
Communication
Messages, live chat, community and app notifications to keep clients connected.
Scheduling
Let clients book a time for video chats or events. Pono will automatically send reminders, let them reschedule, and sync with Google Calendar.
Content
Give your clients resources, courses and other content. All delivered automatically, on the schedule that you want.
Workflow wizard
Powerful automations, simple setup
Create onboarding, reminders, follow-ups, delivery flows and even the most complex and powerful workflows with just a few clicks.
Onboarding
Elegant app onboarding questions, forms to fill out, waivers to sign and all other setup steps. Everything triggers when a client signs up and leads to them getting the exact experience you want, fully automatically.
Reminders
Automated notifications for new plans and content, and reminders and prompts when something needs doing or a payment fails. Pono ensures that clients and coaches never miss the next step.
Workflow wizard
Pono has always been powerful, but now the new workflow wizard lets you use that power with just a few clicks. Nothing to learn, just tell the workflow wizard how you want things to run and it will set it all up for you.
Groups
Give your clients the exact experience that you want. Groups ensure that different types of clients, as they move through their programs, get the correct experience at every point along the way.
Branded experience
Your website, app, and client experience all match your brand
Launch a branded website in a completely individual design. Plus iOS and Android apps with your logo, colors, offers, and client experience. So everything feels like your business, not rented software.
Website
Public front-end website and client portal, in your brand. Website builder wizard to design beautiful pages in a few clicks. Or keep your current website and let Pono power the portal and members pages.
iOS app
A polished client app experience under your brand.
Android app
A matching Android experience for the same system.
Reporting + intelligence
PonoAI, 100+ reports, and AI connections built for the AI era
PonoAI gives coaching businesses instant intelligence across clients, coaches, operations, activity, progress, sales, and retention. Now we are building secure AI connections for OpenAI, Claude, Gemini, Cursor, and other leading tools, so your team can work with Pono from the AI assistant of their choice.
Ask Pono anything
Ask which clients need attention, what changed this week, where adherence is slipping, which coaches are overloaded, or what is driving revenue and retention.
Client intelligence
Get fast summaries across check-ins, training, nutrition, activity, goals, forms, notes, progress photos, and client history before every coaching decision.
Draft the next action
Prepare check-in feedback, client messages, progress reports, support replies, community posts, and team tasks from the context already inside Pono.
Human-controlled AI
AI should make great coaching teams faster, not replace them. Pono is focused on permission-aware assistance, clear review steps, and coach-led execution.
100+ reports
Coaching, activity, sales, retention, and team analytics stay connected in one place, with AI making the insights easier to find and act on.
Business-wide visibility
See clients, coaches, programs, challenges, communities, activity, sales, and operations together, then use AI to turn that visibility into better decisions.
Business operations
Run the business side in the same system
Payments, subscriptions, feedback forms, payroll, staff roles, lead capture, and internal tools all stay connected.
Payments
Billing, subscriptions, trials, setup fees, promo codes and more.
Payroll
Coach payouts and staff compensation, with commission rates and fixed pay.
Forms, questionnaires and waivers
Collect what you need before and during coaching.
Teams + roles
Give coaches and staff the right access and visibility.
Lead capture
Bring new prospects into the same system you coach and sell from.
Why teams move to Pono
More features, more depth, more connections and more room to grow
Whether you are a solo coach, a multi-coach team, or a larger brand, Pono gives you the breadth that serious coaching businesses need in one connected platform.
✓PonoAI intelligence
✓Client check-ins
✓Messaging & live chat
✓Community
✓Training plans & logging
✓Nutrition plans & tracking
✓Habits
✓Website + branded apps
✓Onboarding, automations & workflows
✓Sales & payments
✓Calendar, scheduling & appointments
✓Forms, questionnaires & waivers
✓Resources
✓Courses
✓Program management
✓Payroll & business ops
✓Lead generation
✓100+ reports & analytics
✓Connect to Hubspot & Zapier
✓Connect to Active Campaign, Kit, MailChimp & Sender
✓Endlessly customizable
✓Expandable with individual development
✓Room to grow
How to get started
Try Pono now
Start your free trial and experience serious coaching software on one connected platform — branded portal + apps with all features, PonoAI intelligence and more.
01
Start your trial
Click below and create your account in a few seconds.
02
Brand the experience
Add your logo, colors, and core setup fast.
03
Create an offer
Set up the coaching product you want to sell.
04
Preview it live
Invite yourself or a sample client to see the flow working.
05
Within 10 minutes...
we are pretty sure that you'll love it!