No setup fees • Cancel anytime • 14-day free trial
The platform behind high-performance fitness & nutrition coaching
Built for serious coaching teams and brands who care about standards, retention, and outcomes — with real human support.
Branded website + iOS & Android apps
Check-ins, training, nutrition, messaging, payments, and reporting — all connected
Automations that save time while keeping you in control
PonoAI built in: summaries, drafts, alerts, and coaching support
Over 100,000 coaches & clients use Pono
Creating business software since 1997
Trusted by solo coaches, teams of 5–20 coaches, and brands managing 10,000+ clients.
Proven across fitness & nutrition coaching, macro coaching, hybrid, HYROX® and more.
Pono gives you everything you need to run and scale coaching, in one platform
Fitness & Nutrition Coaching
Website, iOS & Android apps • 14-day free trial • No long-term contracts
1. Deliver coaching
Client check-ins with photos, charts, and automated summaries
Programs, training + nutrition, messaging
Coach tools that keep standards consistent
2. Client experience
Branded apps + web portal
Training and Nutrition logging clients actually use
Features that are fun to use and keep clients engaged
3. Run the business
Scheduling + calendar, payments + subscriptions
Automations and AI where it's needed
Reports, analytics, roles, payroll and more
Your clients don't want templates or an AI bot — they’re paying for your standards.
Pono handles the busywork (organization, reminders, reporting, delivery) and gives you every tool you need so you can spend your time where it matters: delivering exceptional coaching.
PonoAI is the operating system behind high-performance coaching
YOUR PERSONAL AI ASSISTANT
PonoAI helps you move faster without lowering standards. It can analyze progress, draft check-ins, flag risks, update plans, and answer questions using your coaching philosophy - so the experience stays consistent and high-quality.
Client intelligence
A 60 SECOND STORY FOR EVERY CLIENT
Client Intelligence turns everything that your clients do — check-ins, training logs, nutrition tracking, forms, chats etc — into an at‑a‑glance summary of what changed, what matters, and will even create a draft message written exactly the way that you write!
Available now for the check-ins, rolling out to all Pono features this month.
One-tap nutrition logging
LOGGING CLIENTS ACTUALLY USE
The best nutrition logger is one that clients will actually use. With PonoAI in the apps your clients can take a photo and all ingredients are logged — accurately, and in seconds!
AI chat with your knowledge
NOT GENERIC AI. YOUR AI.
Upload your coaching blueprints and let coaches or clients ask questions. Every answer is generated from your material — reflecting your philosophy, standards, and coaching voice — so guidance stays consistent, accurate, and exactly how you want it.
PonoAI can help with almost everything that you do
Swap meals & exercises
Tell the client’s “60-second story”
Analyze photos & trends
Draft check-in replies
Summarize client progress
Flag injury & risk signals
Predict churn & suggest saves
Generate custom reports
Assign the best-fit coach
Simulate outcomes & scenarios
Generate recipes & meal ideas
Detect plateaus & drop-offs
Create forms, waivers & check-ins
Build grocery lists
Suggest restaurant options
Enable travel / holiday mode
Client AI chat (24/7 FAQ)
Coach AI chat (how to in Pono)
Countless more features are launching in the coming weeks.
Please contact us with any questions.
Stop stitching together different tools
Replaces multiple apps
Website, iOS & Android apps • 14-day free trial • No long-term contracts
Client Check-Ins
Customizable check-ins with photos, charts, and progress — automated summaries, reminders, and PonoAI analysis.
Progress
Set goals, log and monitor progress for whatever you want your clients to work towards.
Client Communication
Chat, video, email, or SMS — schedule, automate, and bulk-send to keep every client engaged.
Training Logging
Assign plans or let clients build their own — even auto-generate a fresh workout in a couple of taps.
Smarter Nutrition Tracking
One-tap AI photo logging your clients will actually use. Plus barcode and label scan, macro targets and more.
Admin dashboards
See everything that you need to see at a glance, per client and for your whole business.
No multiple logins and different tools for you and your clients — everything in one place
Everything matches your brand
All features connect
PonoAI helps with the busywork: summaries, reminders, drafts, and alerts
Everything your business needs - unified for you, your clients, and your coaches & staff
Workflows & automations
Automate what should be automatic
Automate onboarding, content delivery, reminders, and follow-ups so every client gets the right experience at every stage - with fewer things falling through the cracks.
If you're looking to replace coaching with automation, Pono won't be the best fit.
If you're building a premium coaching experience with high standards, you'll feel at home.
Sales & payments
Fully integrated on web + app
Sell coaching, programs, and products with subscriptions, promo codes, affiliates, reviews, and automated reminders - powered by your own Stripe account.
Sell on your website or directly via in-app purchases.
1-on-1 support
DIRECTLY FROM THE CREATORS OF PONO
Use the support library to set things up yourself with short videos, or book 1-on-1 help to get your platform configured fast — branding, onboarding, payments, workflows, and more. No matter how simple or complex your setup is, you'll get support from someone who truly knows the platform.
How it works
Simple pricing that scales with you • All features included on every plan
Starting at $79/month • 14-day free trial • Cancel anytime
1
Start your free trial
Create your account in minutes.
2
Brand your portal + apps
Logo, colors, and (optionally) your domain.
3
Connect your workflow
Programs, check-ins, payments, automations, staff roles etc.
4
Invite clients and coach
With everything in one place.
Whether you coach 10 clients or 10,000 — Pono provides everything that you need
Powerful business features
Website, iOS & Android apps • 14-day free trial • No long-term contracts
Forms & Waivers
Build intake forms, assessments, waivers, uploads, and signatures — with reminders and spam protection.
Calendar & Scheduling
Book appointments and events with Google Calendar & Meet sync, reminders and rescheduling.
Program Management
Deliver multi-step programs, track progress, and handle upgrades and downgrades seamlessly.
Coach Management
Auto-assign and re-assign, vacation handling, permissions, and streamlined payroll.
Content & Courses
Deliver resources, courses, media, and blogs — searchable and organized for clients and coaches.
Reports & Analytics
Sales, coaching, and activity dashboards — with role-based access for your coaches and staff.
Fully featured website
You'll get a website on our ponoapp.com domain, or if you prefer directly on your own domain. You can style it any way you like with Pono's website builder.
Branded apps
You can brand the apps with your own logo, color scheme and sign in image. Optionally you can have your own white labeled app in your own Apple App Store and Google Play accounts.
Customization & integrations
Pono gives you almost unlimited options to customize the way things work, or connect to powerful external apps & services.
Ready to run your coaching business better?
Branded portal + apps, delivery, payments, reporting, and PonoAI - backed by real human support.
Starting at $79/month
No setup fees • Cancel anytime • All features included
Contact us with any questions.
Contact us with any questions.