No setup fees • Cancel anytime • 14-day free trial
The platform behind high-performance fitness & nutrition coaching
Built for serious coaching teams and brands
Branded website + iOS & Android apps
Every feature you need in one platform, all connected
Automations that save time while keeping you in control
Cutting edge AI — to enhance your coaching, not replace it
Client Check-Ins
Customizable check-ins with photos, charts, and progress — automated summaries, reminders, and PonoAI analysis.
Training
Assign plans or let clients build their own — even auto-generate a fresh workout in a couple of taps.
Nutrition
One-tap AI photo logging your clients will actually use. Plus barcode and label scan, macro targets and more.
Habits
Structured daily habits with streaks, reminders, and progress tracking — designed to drive consistency and long-term behavior change. Launching soon
Community
Built-in community on web and apps with chats, posts, likes, and comments — keeping clients connected, accountable, and engaged. Launching soon
PonoAI
Intelligence in every feature — check-ins, training, nutrition, activity and much more — with insights, summaries, and decision support for smarter coaching.
Over 100,000 coaches & clients use Pono
Creating business software since 1997
Trusted by solo coaches, teams of 5–20 coaches, and brands managing 10,000+ clients.
Proven across fitness & nutrition coaching, macro coaching, hybrid, HYROX® and more.
Communication
Stay connected with clients and keep every conversation organized in one place. Communicate directly via messages or chat, on web and in the apps.
Automated notifications and reminders ensure nothing falls through the cracks — clients get nudges when they need to do something (such as fill out a form, submit a check-in, or update their payment details), and you’re alerted when something needs attention. Together with customizable alerts and context-aware messaging, Pono helps you keep engagement high and client progress on track.
Workflows & automations
Automate onboarding, content delivery, reminders and follow-ups so every client gets the right experience at every stage, and every coach gets exactly what they need.
No matter how complex your workflow, Pono's new workflow builder lets you create in a few clicks, and visualize everything that you have set up.
If you're looking to replace coaching with automation, Pono won't be the best fit. If you're building a premium coaching experience with the highest standards, you'll feel at home.
Sales & payments
Sell coaching, programs, and products with subscriptions, promo codes, affiliates, reviews, and automated reminders - powered by your own Stripe account.
Sell on your website or directly via in-app purchases.
What we’re building
We’re in an unprecedented time for software development. Pono’s mission is to lead the way, with the most complete coaching platform, and the AI that will help you. AI’s role in Pono is to enhance your performance and help you coach better, not to replace you.
Click below to submit a feature request if there's anything you'd like us to add to Pono. Most likely we'll be able to build it fast!
Roadmap summary
4 updates shipped this week
A concise snapshot of current development and recent releases.
In development
6-
Workflow wizard Create and manage your workflows, no matter how complex, with the new workflow wizard. Choose from a selection of prebuilt workflows, or create your own with just a few clicks. The visualizations make it easy to see exactly how things are running, even for very intricate workflows.
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In-admin help system A new help feature directly within the admin. You'll be able to click on the help button to find the complete documentation for everything that you're able to do in the admin. On any screen you can click the help button and get instructions and tips for everything on that screen. See easily how the different features fit together, and how you can use everything to get the most out of your Pono system.
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PonoAI Client Intelligence Powerful PonoAI insights, analysis and recommendations for all features — check-ins, training logging, nutrition tracking, forms, orders etc. We'll roll these features out one by one, keep an eye on the "Released" list here to see what's already available. Submit a feature request if you can think of anything that we can improve here!
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Training plans V2 Brand new training plan feature on website and apps with countless improvements to the way that you can create and manage plans in the admin, and the way that clients can interact with them (see them, choose a plan, log workouts etc) on web and app.
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iOS app nutrition tracker V2 Improved one-tap food/label/barcode logging, recommend foods/meals based on remaining macros, fasting, shopping lists etc.
Whether you coach 10 clients or 10,000 — Pono provides everything that you need
Powerful business features
Website, iOS & Android apps • 14-day free trial • No long-term contracts
Forms & Waivers
Build intake forms, assessments, waivers, uploads, and signatures — with reminders and spam protection.
Calendar & Scheduling
Book appointments and events with Google Calendar & Meet sync, reminders and rescheduling.
Program Management
Deliver multi-step programs, track progress, and handle upgrades and downgrades seamlessly.
Coach Management
Auto-assign and re-assign, vacation handling, permissions, and streamlined payroll.
Reports & Analytics
Sales, coaching, and activity dashboards — with role-based access for your coaches and staff.
Content & Courses
Deliver resources, courses, media, and blogs — searchable and organized for clients and coaches.
Wearable integration
Pono integrates with Apple Health and Google Health Connect. Direct support for Garmin, Fitbit, Whoop and Oura is in development and launching soon.
Fully featured website
You'll get a website on our ponoapp.com domain, or if you prefer directly on your own domain. You can style it any way you like with Pono's website builder.
Branded apps
You can brand the apps with your own logo, color scheme and sign in image. Optionally you can have your own white labeled app in your own Apple App Store and Google Play accounts.
Full admin in the apps
Soon coaches will be able to do all daily coaching tasks directly in the new admin app, without having to use the website. In development now and launching soon.
Customization & integrations
Pono gives you almost unlimited options to customize the way things work, or connect to powerful external apps & services.
Coaches & staff
Assign or auto-assign coaches, control access with permissions, schedule temporary client transfers, manage coach selection, calculate payroll precisely, and track coach performance through integrated analytics.
Support exactly where you need it
The extensive in-admin help system is one click away from every screen in the admin, and shows you exactly how everything works and how to set things up.
If you prefer 1-on-1 to get your platform configured fast and perfectly — branding, onboarding, payments, workflows etc — then book video support directly with one of the creators of Pono.
Custom development
Build custom apps and portals on the proven Pono platform, giving your clients a perfectly customized experience without reinventing core foundations like check-ins, payments, messaging, data, and security. You launch faster on a platform already used at scale — with PonoAI-ready workflows built in — so we can focus on tailoring the experience to your exact vision.
Backed by a team building business software since 1997 (and mobile apps since 2015), Pono is trusted at scale with 100,000+ active users and billions of records managed securely. We can build iOS/Android/web products, from nutrition and workout logging, health metrics and reporting, and subscriptions to AI features, health/wearable integrations and more.
Ready to run your coaching business better?
Branded portal + apps, delivery, payments, reporting, and PonoAI - backed by real human support.
Starting at $79/month
1
Start your free trial
Create your account in minutes.
2
Brand your portal + apps
Logo, colors, and (optionally) your domain.
3
Connect your workflow
Programs, check-ins, payments, automations, staff roles etc.
4
Invite clients and coach
With everything in one place.
No setup fees • Cancel anytime • All features included
Contact us with any questions.
Contact us with any questions.